Incredible ways to raise the bar on your PR: top hacks from 3 experts

 

PR can often be mystifying to businesses. Do you ever struggle to know how to make it work? 

 

Everyone wants good PR. It's such a good way to raise your visibility and get in front of a bigger audience.

 

When some clients I’ve spoken to are scaling, they sometimes say they’re stuck and can’t get any bigger. It’s usually because they haven’t previously done the brand awareness and top of funnel marketing activity. 

 

It’s so critical that we focus on more than one marketing channel e.g. not just doing Facebook ads and putting all our eggs in one basket.

There are so many channels and did you know PR is at the TOP of the funnel. 

 

H2: What is the role of PR?

 

  • PR gets people in: I love Laura’s analogy here:  “PR is like sprinkling the magic dust right at the top of your sales funnelthen your marketing machine kicks in.

 

  • Drive eyeballs: PR is all about driving eyeballs to...
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Learning, purpose, relationships, processes and personal development - the key to a successful scaleup?

 

In the video above, I am with Anthony Rose founder of SeedLegals an amazing platform that helps startups and investors complete the legal needed to build, grow and fund their business, at a fraction of the cost of using a law firm (you can watch the interview on LinkedIn if you prefer).

We talked about:

How Anthony came up with the idea for Seedlegals and why it's much needed

The problem that Seedlegals solves for both founders and investors

Seedlegal's strategy for acquiring new clients to the platform

How Anthony is helping both investors and founders to get funded faster and more cost-effectively and much more

So many of my clients and connections use SeedLegals (and in fact, I've used it too as an investor) - I'm blown away by how they make everything seem so simple! It was great to partner with them to deliver a Founders networking session in celebration of IWD.

Clubhouse Top Tips from Founders

We had an amazing panel in The...

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Braincare, The Customer Journey and Walk + Talk Networking

 

Why we need Braincare

Here I am with Dan Murray-Serter a serial entrepreneur & podcast host. He's the Co-Founder of Braincare company Heights (which recently completed a record-breaking crowdfund) and host of the UK's number 1 business podcast Secret Leaders.

We talked about Braincare and the importance of looking after our brain and Dan shared his story as to how the idea for the business was born.

I've got to be honest that I've never really thought about Braincare that much but after my chat with Dan it's most certainly on my agenda!

I'm now a subscriber to Heights - I've been taking it a couple of weeks, and I'm definitely happy with the way my brain is feeling so far!

This interview was recorded live on LinkedIn - I do that every Thursday at 12 noon. It means I get a chance to chat with founders that have interesting stories and ask them questions that I want to know the answers to - thinking about what might help you too. Follow me if you want to...

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Strategy before tactics and why that really matters

I love Mark Ritson's amazing columns in Marketing Week – a great read for any of you who are serious about marketing and growing your business successfully. In his latest article he breaks down strategy into simple steps:

 Diagnosis (I call it audit but it amounts to the same thing)

 Strategy – what you will not do

 Strategy before tactics – only deciding which tactical levers to use (e.g. Facebook ads, podcast, etc.) once you’re clear on your strategy

I met Mark 'virtually' when I did his Mini MBA in Marketing last year. Having worked in marketing/digital/media for 20 years I've spent my time on the ground doing the work scaling businesses. But despite that, I also wanted to get the trained marketer tick. I’m pleased to say I got it (as well as an A!).

Honestly, it was one of the best things I did. I've now got the confidence when handling my client work to know that I’m not only bringing my unique...

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Breaking World Records + SMART goals + Collaboration

 

It's February - I can't believe January has flown by in a midst of home-schooling, snow, words of the year (mine is Courage) and goal setting. I've seen my first daffodil - Spring is coming.

Inspiration + Guinness World Record + Goals

Talking of goals I have to mention my sister, Kiko, who decided a couple of years ago that she was going to row The Atlantic and break the world record!! Rather a concern given that she had never been in a rowing boat before she made this announcement to her family.

And guess what - she did. And what is even more amazing is that she had life-saving surgery for a pituitary tumour just months before. She told the consultant that they had better get operating pronto as she was NOT going to let that stop her achieve her goal.

We all thought she was crazy to take on such a feat with so little practice. But her mindset was incredible and she smashed her goals, broke the world record and raised £100K for the hospital that saved her life just...

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How SMART are your goals?

business growth Jan 26, 2021

Happy New Year!

It feels a little bit weird saying that nearly halfway through January, but it does make me wonder how many people are still sticking to their New Year’s resolutions.

A client of mine looks at a lot of scientific studies as part of their service, and a recent paper they reviewed suggested around 60% of those resolutions will be forgotten by the end of June.

At the time of year where ‘goal setting’ is a common topic of conversation, I want to talk to you about SMART goals.

Thing is, SMART goals aren’t a new concept. 

You may well already know what the acronym stands for:

Specific.

Measurable.

Achievable.

Realistic.

Time-bound.

But there’s no denying that, as a way of setting goals, making sure they fit those five criteria dramatically increases your chance of succeeding.

I set some goals using that framework too. One of them was to podcast every day in January.

When I look back, I feel it was achievable.

Until the news of another...

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