I love Mark Ritson's amazing columns in Marketing Week – a great read for any of you who are serious about marketing and growing your business successfully. In his latest article he breaks down strategy into simple steps:
Diagnosis (I call it audit but it amounts to the same thing)
Strategy – what you will not do
Strategy before tactics – only deciding which tactical levers to use (e.g. Facebook ads, podcast, etc.) once you’re clear on your strategy
I met Mark 'virtually' when I did his Mini MBA in Marketing last year. Having worked in marketing/digital/media for 20 years I've spent my time on the ground doing the work scaling businesses. But despite that, I also wanted to get the trained marketer tick. I’m pleased to say I got it (as well as an A!).
Honestly, it was one of the best things I did. I've now got the confidence when handling my client work to know that I’m not only bringing my unique...